http://psd.tutsplus.com/tutorials/designing-tutorials/9-essential-principles-for-good-web-design/
what is my audience trying to do?
- gain information – others’ experience, news relevant to their experience
- see where loved ones are
- read about their lives
- gain understanding about the process
- tell themselves that i twill be ok
- learn about tomorrow
- find rides
- find programs
- find help
- be angry
- be inspired
- be hopeful
- unload their junk
- not entertainment