I have installed this module package. it installs several modules
|Local translation service||7.x-1.0-beta1|
|ICanLocalize translation service||7.x-1.0-beta1|
had to enable the core content translation module to enable the core mod. i was trying to steer away from that because i was trying to pursue the entity translation avenue. but this looks promising and i am going to pursue this.
turning off the three entity translation modules in quality. enabling the Content, Core and Translate modules.