Great article about design

http://psd.tutsplus.com/tutorials/designing-tutorials/9-essential-principles-for-good-web-design/

what is my audience trying to do?

  1. gain information – others’ experience, news relevant to their experience
  2. see where loved ones are
  3. read about their lives
  4. gain understanding about the process
  5. tell themselves that i twill be ok
  6. learn about tomorrow
  7. find rides
  8. find programs
  9. find help
  10. be angry
  11. be inspired
  12. be hopeful
  13. unload their junk
  14. not entertainment